THE GROWTH ARCHITECTURE SERIES
Your wellness brand
is structured to survive.
Not to scale.
Plexo was built by operaters in the wellness industry, not just advises it. That difference is the whole business model.We don't pitch strategy decks. We build the architecture and stay in the room while it runs.
ECONOMY
$6.8T
—
Global wellness economy — growing faster than sports, tourism, and IT combined.
Growth
7.6%
—
Projected annual growth through 2029. The operators who build infrastructure now will own this market.
Priority
84%
—
Of consumers rate wellness a top priority. Demand is not the problem. Structure is.
Most wellness founders are excellent at the thing they built.
They're not marketers. They're not systems thinkers.
That's not a criticism. It's an opportunity.
We're not for everyone. The brands we work with share a common profile.
RESULTS
$75k → $100k monthly revenue in 90 days.$40k → $60k monthly revenue in 90 days.
Three tiers.
One direction.
Three ways to engage, designed around your stage and the depth of support you need.
FOUNDATION
From $3500 /one time
Fix the foundation.
A focused 30-day engagement. We audit your current growth architecture; brand positioning, content, retention, revenue model; and deliver a complete strategic blueprint.Best for brands preparing to scale or reset their direction.One-time, high-impact, immediately actionable.
ACCELERATION
From $3500 /month
Turn on growth.
Monthly strategy, content system architecture, brand voice development, and performance reporting.We embed into your business rhythm; fortnightly check-ins, monthly deep dives, quarterly strategy resets.You stay close to growth without doing it yourself.
EXECUTIVE
From $5000 /month
Engineer scale.
Everything in Growth, plus paid media management, AI workflow integration (content automation, CRM flows, WhatsApp sequences), operational marketing support, and access to our network across the Australian wellness ecosystem.For brands ready to accelerate.
Built for operators who are serious about what comes next.
Plexo is a growth architecture consultancy for established wellness and performance brands. We work with gym owners, studio operators, health coaches, and supplement brands who have built something real and are ready to build something scalable.We don't work with startups. We don't sell templates. We build custom growth architecture: the offer structure, retention systems, paid growth frameworks, and revenue models that turn a reactive business into a predictable one.
Every engagement revolves around 12 weeks. Every framework is built to your business. Every outcome is measurable.Jordan Chenery started in the wellness industry in 2005 as a fitness specialist and strength and conditioning coach, building a fitness business from the ground up before the tools, the playbooks, or the market infrastructure that exists today. Over the next 15 years he worked across gyms, studios, health practices, and performance brands, operating inside the industry before consulting to it.That distinction matters. Most growth consultants come from marketing agencies. Jordan comes from the floor. He knows what it costs to acquire a client, what it takes to keep one, and what it feels like when revenue is good but the backend is holding everything back.Plexo exists because that problem is still the most common one in the industry, and the most solvable.
How we work
A clear process from first conversation to compounding growth.
1
Discovery call
30 minutes. No pitch deck. We understand your business, your stage, and where growth is leaking. Honest, direct, useful regardless of whether we work together.
2
Revenue health check
A structured audit of your brand's growth architecture. Positioning, content, retention, revenue model. You get a full diagnostic and strategic blueprint — standalone or as the entry to a retainer.
3
Roadmap and alignment
We define the 90-day growth architecture together. Priorities, metrics, ownership, and the systems we'll build. No ambiguity about what's happening or why.
4
Build and compound
Retainer engagement begins. Monthly reporting, weekly rhythm, quarterly resets. We stay close to your numbers and adjust the architecture as the brand grows.
The market is growing.
The question is whether your infrastructure can keep up.
Book a discovery call. We'll assess where you are, identify the highest-leverage opportunity in your business, and tell you exactly which tier is the right fit.
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